Imagine being able to make a difference to a woman’s life in a developing country with just one consumer choice. I, Roslyn Campbell, a Melbourne-based designer and social entrepreneur, am trying to make this a reality with Tsuno – beautiful, sustainable and socially responsible sanitary pads that won’t break the bank, with 50% of profits going to programs set up to help women in the developing world.
Tsuno disposable sanitary pads have been designed to fulfill a range of important criteria, including comfort, design, sustainability and cost. It’s taken over 12 months of design, research, blood, sweat and tears (no pun intended), but I’m finally satisfied that the product is the best that it can be.
They work. What, after all, is a sanitary pad if it isn’t functional? Tsuno disposable sanitary pads are available as regular winged (pack of 10), overnight winged (pack of 8) and panty liners (pack of 20).
They’re socially conscious. 50% of all Tsuno profits will be donated to projects that focus on empowering women, ranging from health initiatives (including menstrual health) to education to small business. Tsuno is happy to announce that the International Women's Development Agency (IWDA) is the first charity that we will be supporting through our donation program.
They’re sustainable. Tsuno pads are made from a natural bamboo (not viscose) and corn fibre top sheet, individually wrapped in biodegradable sleeves, and finally packaged in recycled cardboard boxes. Bamboo is one of the most eco-friendly and sustainable fibres available due to its fast growth-rate, low demands on resources and natural resistance to pests and fungi.
Bamboo is not only eco-friendly, but also super absorbent, breathable, soft and comfortable, antibacterial, and just generally amazing!
There is also no chlorine or dioxin bleach used in the manufacturing process.
They’re affordable. A key feature of Tsuno sanitary pads is that they are no more expensive than other products already on the market. This makes your consumer choice a no-brainer. This is the key to making any social enterprise work. By simply switching your choice, you can make a difference to your global community, and take back some power as a consumer. Right on!
They’re beautifully packaged. Design is really important to me, so when creating Tsuno I wanted to provide a product for women that not only works but also looks beautiful. Each package has been made to feel like you are opening a present (even if the contents are unexciting) to symbolise the gift your purchase is giving to women in the developing world. The packaging will feature a new Australian artist’s work each month, providing income and exposure for an emerging artist and beautiful visuals for you!
The first edition of packaging has been designed by Brisbane based designer Erin Lightfoot. Erin produces gorgeous print rich textiles and ceramics. Using simple shapes and a playful yet carefully considered colour palette, she constructs patterns that explore geometry, optical illusion and repetition. A selection of her work can be seen at www.erinlightfoot.com.
After 12 long months of dedicated designing, sourcing and planning, I am now ready to make my first bulk order! I need your help to raise the $40,000 required to get what I believe to be a truly sustainable social enterprise off the ground. Let’s stick it to the corporate man, and embrace the power that we have as socially conscious consumers!
I am excited to announce Tsuno was successful with reaching the $40000 target necessary to make the first bulk order with the manufacturers through Australian crowd funding platform Pozible. We are busy getting that organised now, with expected delivery to be mid/late August 2014.
Please sign up to our mailing list at the bottom of the page for updates about when the pads will be available to purchase. And if you are a retailer interested in stocking Tsuno, please get in touch at email@example.com. If you are on Facebook and would like to like Tsuno to be kept in the loop about all things pads head here- www.facebook.com/tsunopads